Just a year after their first ever import, Rokey Group, started by brothers Rohan and Murray sit at the top of Amazon’s listings for their vacuum storage bags. Having recently enlisted more family members to help with the growing business Rokey has set up their stall to provide a great quality product and great customer service. But how have they managed to get their product so high up on Amazon’s listings in such a competitive area? Read our short Rokey Group import case study below…
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A Good Supplier And Sea Freight
Once they’d found the right supplier for their products, Rohan and his brother made sure that the numbers and time frames added up before getting the ball rolling.
“We did a lot of research on the best way to get our products imported from China and despite it taking longer than air freight, sea freight was the most cost effective and best way to keep our landed costs as low as possible.”
Sea freight allows Rokey to sell their bags for substantially less than if they imported via air. However, there is a lot more forecasting involved as the business grows. Planning ahead to ensure they don’t run out of stock is very important.
“That is where Shippo came in” explains Rohan “their website and various calculators made the whole shipping and customs processes seem a lot clearer and allowed us to get accurate figures for the shipping and customs fees.”
Shippo gives simple quotes and a free UK Duty and VAT estimator which makes planning easy.
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Keeping Amazon Happy
Amazon is the world’s biggest online marketplace, trusted globally and the objective was to establish a strong presence on it. That’s exactly what Rokey have done.
In February 2017 they launched their storage bag on Amazon with the target of moving up the listings to increase their sales. They’ve achieved this by ensuring that, in Amazon’s eyes, they are providing the best possible product and service.
Here’s what they’ve done:
- Maintained a high level of 5 star reviews by:
- Selling a great quality product
- Providing great customer service
- Quickly answering any questions posed by shoppers
- Keeping their product in stock by understanding the speed of sales and planning imports accordingly
- Selling their own product rather than reselling an existing product
- Using Amazon’s FBA Service
- Maintained a high level of 5 star reviews by:
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Using The Amazon FBA (Fulfilled by Amazon) Service
Rokey were confident that their product would benefit from using Amazon’s FBA (Fulfilled by Amazon) service. Shippo have helped them achieve this in bulk, directly from China:
“Shippo deliver the products directly to Amazon once they had cleared it through customs, all they need is the Amazon shipment information and they handle the rest saving us both a lot of time and money.”
Rokey has been being steadily growing for the past year, quickly moving up in the Amazon rankings. As they continue to grow, their shipments are growing too!
“Since placing our first order we have been able to double the amount we order with each shipment, and this is due to our monthly sales volume increasing and us climbing up the page ranking within Amazon.”
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Contact Shippo
To find out more about more about Rokey and their Vacuum Storage Bags, feel free to check out their product on Amazon: Vacuum Storage Bags.
We hope you found this import case study useful and perhaps feel inspired to start up your own import business! If you have any questions about importing from China, sea freight, or how the Amazon FBA service works, please contact us.
Being new to the import industry the idea of bringing a container full of goods from the other side world was somewhat daunting. Shippo & Chris Veale in particular provided an excellent and thorough service: from a lengthy initial online chat regarding the ins and outs of the whole process to liasing with our supplier and arranging for the delivery on time and as planned. We cannot fault the service and rates provided by Shippo.Colin Minney
